Eugene Schwartz – How To Become A Better Copywriter
Eugene Schwartz was an advertising copywriter whose speciality was direct-mail campaigns and the author of 10 books, including “The Brilliance Breakthrough” and “Breakthrough Advertising”, which is widely regarded as the holy grail of copywriting books. An absolute genius at writing successful copywriting campaigns, he has a “Hit Ratio” (the percentage of winning ads) of 85%, …
Eugene Schwartz – How To Become A Better Copywriter Read More »