Captivate Podcasts

Content Marketing | Daily Jim 38

Content Marketing For Dummies 1) Make content that inspires, educates or entertains 2) “What’s in it for me?” Answer that question from the consumer’s point-of-view not your own point-of-view. 3) Doing corporate branding? Good luck. My advice: get a face for your brand and make it personal branding instead. Still want to do corporate branding?

Content Marketing | Daily Jim 38 Read More »

Hiring Done Right | Daily Jim 37

Why do you hire somebody? To complement you and your team. Take care of the things that you’re not good at. Make life easier for you. Help the company grow. In that case: Don’t aim for a replacement. Nor an addition. Get a multiplier instead. Everybody has a unique skillset and experience. Use it. Correctly.

Hiring Done Right | Daily Jim 37 Read More »